Build authority

You are self-obsessed and so are your customers

If there’s one universal truth about human beings, it is that we are chronically self-obsessed. Yeah, yeah, you’re not that type of person…you have no ego…you always think of others…. Whatever. Unless you are divine…. And I think it’s safe to say you’re not…. Then you are as preoccupied with self as the rest of …

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BUILD AUTHORITY FIRST: ALL YOUR MARKETING WON’T COUNT FOR SQUAT WITHOUT THIS

Marketing a business is like losing weight. In theory, both are simple. In reality, both are hard as heck. I’m trying to drop a few pounds right now. In these recent months of wearing elasticated waist pants every day and having nowhere fun to go, I developed some unfortunate eating habits (late night munchies anyone?) …

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