If there’s one universal truth about human beings, it is that we are chronically self-obsessed. Yeah, yeah, you’re not that type of person…you have no ego…you always think of others…. Whatever. Unless you are divine…. And I think it’s safe to say you’re not…. Then you are as preoccupied with self as the rest of …
Marketing a business is like losing weight. In theory, both are simple. In reality, both are hard as heck. I’m trying to drop a few pounds right now. In these recent months of wearing elasticated waist pants every day and having nowhere fun to go, I developed some unfortunate eating habits (late night munchies anyone?) …
Yeah, you read that right. Don’t listen to your customers. At least don’t take what they say as gospel. Of course, you must talk to them, feel their pulse, ask them questions, get their feedback and all that good stuff. That is the definition of customer intelligence. But the flip-side of customer intelligence is that …
*With all credit to Steve Jobs and the famous Apple advert
Here’s to the Self-Doubters.
The ones who are brimming with ideas but never see them fully come to light.
The ones who are smart and talented yet are not quite living up to their potential.