Yeah, you read that right. Don’t listen to your customers. At least don’t take what they say as gospel. Of course, you must talk to them, feel their pulse, ask them questions, get their feedback and all that good stuff. That is the definition of customer intelligence. But the flip-side of customer intelligence is that …
*With all credit to Steve Jobs and the famous Apple advert
Here’s to the Self-Doubters.
The ones who are brimming with ideas but never see them fully come to light.
The ones who are smart and talented yet are not quite living up to their potential.