Building Authority

You are self-obsessed and so are your customers

If there’s one universal truth about human beings, it is that we are chronically self-obsessed. Yeah, yeah, you’re not that type of person…you have no ego…you always think of others…. Whatever. Unless you are divine…. And I think it’s safe to say you’re not…. Then you are as preoccupied with self as the rest of …

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BUILD AUTHORITY FIRST: ALL YOUR MARKETING WON’T COUNT FOR SQUAT WITHOUT THIS

Marketing a business is like losing weight. In theory, both are simple. In reality, both are hard as heck. I’m trying to drop a few pounds right now. In these recent months of wearing elasticated waist pants every day and having nowhere fun to go, I developed some unfortunate eating habits (late night munchies anyone?) …

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This is my why

*With all credit to Steve Jobs and the famous Apple advert

Here’s to the Self-Doubters.
The Second-Guessers.
The Over-Analyzers.
The Procrastinators.
The ones who are brimming with ideas but never see them fully come to light.
The ones who are smart and talented yet are not quite living up to their potential.

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