
You are self-obsessed and so are your customers
If there’s one universal truth about human beings, it is that we are chronically self-obsessed. Yeah, yeah, you’re not that type of person…you have no ego…you always think of others…. Whatever. Unless you are divine…. And I think it’s safe to say you’re not…. Then you are as preoccupied with self as the rest of us earth-dwellers. Humans seem hard-wired to prefer, choose and follow what is most like them. This